The world of SEO is one that is ever-evolving. It’s possible that strategies that were successful in the past won’t be as productive in 2023. In order to achieve success with search engine optimization in 2017, it will be essential to focus on content that demonstrates expertise and provides value. Your content will also rank higher if you place an emphasis on creating authority in its subject area.
Google Instant
Google Instant is a feature that makes your search results load faster. This can help boost website traffic, as users are less likely to leave a page that takes too long to load.
Another way to drive immediate website traffic is to run a paid Google Ads campaign. This will display your webpage at the top of the search results, and you pay only when someone clicks on it. Paid ads are a great way to generate website traffic when other SEO techniques take time to yield results. Using Google Analytics, you can track your website traffic to see how many visits are coming from paid and organic results. This can help you determine whether your content is delivering what your visitors want and need.
Google Knowledge Graph
The knowledge graph is a set of facts about people, places, and things. It helps Google’s search engines understand the meaning of natural language queries and deliver interconnected, accurate results.
For example, if you search for “how old is Han Solo,” Google will know that you are looking for the actor in Star Wars and pull up a knowledge panel with information about Han Solo, including images, biographical data, quotes, and other related searches like “who played Han Solo.”
SEOs should focus on building topical authority by producing content that covers a specific subject extensively. This is a great way to rank higher in search results and attract more traffic. The key is to produce well-written long-form content that adheres to EAT guidelines. It’s also important to include structured data on your website.
Google Instant Answers
If you’re a business owner, you know that SEO is vital for your company’s success. But SEO is constantly evolving, and it can be challenging to keep up with the latest trends.
One of the most important trends in 2023 is catering to search intent. This means creating content that answers questions and solves problems. This will help you rank higher in the SERPs.
Another important trend is using structured data markup to create rich snippets. This will make your website stand out in search results and increase your click-through rate.
It’s also important to use AI-driven tools to monitor and improve your SEO. These tools can help you optimize your website faster and spend less time on manual processes. They can also identify new opportunities for optimization more quickly than human SEO analysts.
Google Knowledge Panel
The Google Knowledge Panel is a box of information about a person, place, or thing that appears on search engine results pages (SERPs) when someone searches for that entity. It draws from Google’s Knowledge Graph—a database of people, places, and things that Google has compiled, compared, and connected to provide search results beyond what was entered in a query.
To improve your chances of getting a Google Knowledge Panel, optimize your Google Business Profile and website to ensure that all the information available about you is accurate. Then, use structured data markup to help Google understand the information about you so that it shows the right facts in a Knowledge Panel.
Being featured in a Google Knowledge Panel can be a huge marketing opportunity. It elicits instant credibility and pushes competitors down the SERP, giving you more visibility and traffic.
Google Voice Search
Whether you’re using Google’s smart assistant, its search engine, or its maps, voice searches are on the rise. This trend offers an opportunity to expand your audience and capture more organic search traffic by optimizing your content for voice searches.
To rank highly in voice searches, your website must include long-tail keywords that clearly define the search intent. In addition, your content must answer specific questions in an engaging way. Keyword research tools like SerpWatch can help you find relevant terms and optimize your content for voice search.
For more tips, check out Rand Fishkin’s Whiteboard Friday video on voice search and conversational search. It’ll help you understand how these trends could affect your SEO strategy and tactics in 2023.